Zancan
Zancan
Zancan
Zancan

Zancan

Inspired by the mystical perception that surrounds all women Velvet created a series of images for the new Zancan campaign. Together with fine arts photographer Javier Vallhonrat top model Laura Ponte interpreted this theme delivering a unique and ravishing character. The result was an attention-grabbing advertising campaign that was also used in the print collaterals throughout the year. This suggestive imagery is found elsewhere, in fact it was employed in duotone shades for Zancan's Exclusive catalogue; while fire inspired the black and white newspaper advertising campaign.
Art direction, graphic design.


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