Polello Eterno
Polello Verette
Polello
Polello
Polello

Polello
Polello

Polello Eterno

This year's Polello campaign was designed to promote the launch of a new "Trilogy ring", named by Velvet Eterno, which is formed by two separate rings. The core visual element, a white ribbon, runs through the rings to suggest it's structure while a video underlines it's composition. Art direction, naming, production.

Polello

Wedding bands stand as symbols of unity between two people therefore to highlight such concept Velvet created Polello's new trademark: the Polello ribbon, employed throughout all of the jewellers identity, from advertising to packaging. While a white background seen in all print promotion items such as folders, invitations, ads and displays, is used to enhance Polello's flawless craftsmanship. Art direction, graphic design and production


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