In 2013 Favarger, Switzerland's oldest chocolate manufacturer, launched a new brand – Avelines. Velvetdesign was asked to create the logo and the entire packaging system. The logo identifies the Company's heritage, using the well-known Swiss flag for the symbol, while to achieve a more dynamic and modern feel, the flag is depicted in movement. To further underline the product's origin a photo of a chalet window taken from Switzerland's historic countryside, was chosen in lieu of conventional local iconography. This concept is carried out through the entire new Avelines packaging, together with a specific color chart to distinguish each flavor on boxes, tins and paper sachets.